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Corporate social responsibility: a serious game to accelerate the ecological transition

Since ancient times, games have been a source of learning¹. Serious games stimulate intrinsic motivation²: employees play for the pleasure and satisfaction provided by the serious game, not out of obligation³. This motivation is a prerequisite for engaging employees in the ecological transition, making serious games one of the most effective levers of transformation, particularly for corporate social responsibility.
Corporate applications
A number of serious games can be applied in the workplace.
La Fresque du Climat is a 3-hour creative and collaborative workshop enabling employees to understand the essentials of climate issues.
Capt’n O.D.D is a serious game designed to encourage economic decision-makers and business leaders to embrace sustainable development.
Roots of Tomorrow, a serious game to raise awareness of agroecology.
Roots of Tomorrow: a serious game dedicated to agroecology
Roots of Tomorrow is our latest serious game designed to raise awareness of agroecology. Through the prism of agriculture, we enable companies to help their employees understand the systemic challenges of ecological transition. We organize in-house tournaments, focusing on themes such as reducing energy consumption or preserving biodiversity.
Of course, games alone won’t solve the problem of climate change. But it contributes to the solution by encouraging changes in human behavior. Today, more than ever, serious games are a major asset for the ecological transition.
Source
- Berry. Playing to learn: is it really serious? Theoretical reflections on the relationship between (video) games and learning. Canadian Journal of Learning and Technology/La revue canadienne de l’apprentissage et de la technologie. 2011.
- Malone, Lepper. Making learning fun: A taxonomy of intrinsic motivations for learning. Aptitude, learning, and instruction. 1987.⁹ Louche, Bartolotti, Papet. Intrinsic motivation and self-presentation to different instances in an organization. Bulletin de Psychologie. 2006.